female demographic

The Female Demographic is Important

Oh hey, first picture! First post! First of many captions that try to lighten the mood of a serious article!

What better subject for a first post than a look backwards and forwards? Studio Phoenix is meant to explore Asian American women in the entertainment business (mostly film, television, and comics), but it will report on women (especially women of color or WOC) in that area as well.

To start this off, let’s talk about the female demographic, which affects viewership, sales, and all the other things that decision-makers in the film, television, and comics industries analyze to determine their success. When those decision-makers create female characters, female-centered storylines, and generally female-friendly products, they draw in and profit from the female demographic. Just look at the comics industry, which is catered towards straight, white males, but in which young women are the highest-growing demographic.

And it’s not just the comics industry. The Hollywood Reporter recently reported that the reason behind the summer’s box office slump isn’t youngsters addicted to video games or YouTube, but a failure to draw in the female audience. Despite Hollywood’s refusal to believe that women are key to movie successes, there are enough recent examples (think¬†Frozen,¬†Gravity, Twilight, and Maleficent) to prove otherwise. Indiewire’s Women and Hollywood called on movie-makers to create more films that will interest women, and they’re right. Make films that are female-friendly, and which feature female characters who matter, and you’ll prop up the sagging tent that is the current male-centered box office.